Top 5 Virtual Fitness Programs on Android in the UK in Q3 2023

The third quarter of 2023 witnessed some interesting trends in the performance of virtual fitness apps on Android in the United Kingdom. Here’s a closer look at how the top 5 apps fared.

AllTrails: Hike, Bike & Run showed a consistent increase in weekly revenue, peaking at around $28.6K in early September. Weekly downloads reached their highest at 12.6K in late July but saw a decline towards the end of the quarter, finishing at 7.1K. Active users started the quarter at approximately 101.5K, peaking at 109.7K in early July, and ended at 82.5K.

Strava: Run, Bike, Hike experienced a significant revenue spike in late July, reaching $148.7K. Downloads remained relatively stable, ranging between 8.1K and 11.1K, with a slight uptick to 10.2K in the final week of September. Active users stayed consistent, hovering around 415K, with a minor dip to 392.4K by the end of the quarter.

Google Fit: Activity Tracking had no revenue data available but maintained a steady download rate, peaking at 10.7K in late June. Active users showed a slight decline from 240.6K in late June to 212.8K by the end of September.

Step Counter - Pedometer saw a notable increase in downloads, peaking at 13.5K in early August. Active users also surged, reaching 36.9K in early August, before a slight decline to 32.4K by the end of September. The app’s revenue remained minimal, with occasional small spikes.

OS Maps: Explore hiking trails achieved its highest weekly revenue of $62K in late August. Downloads decreased steadily from 11.9K in early July to 4.2K by the end of September. Active users followed a similar trend, starting at 28K and ending at 21.6K.

For more detailed insights and data on the performance of these apps, visit Sensor Tower.